Unscrupulous businessman Marcos Ruiz de Aldazábal (Karra Elejalde) is the head of a film production company gone bust. Desperate and penniless, Marcos and his team come up with a plan to hoodwink a millionnaire investment company with a lookalike of prestigious actor Ray Silvela (Jordi Mollà), who has declined the offer to work on their film. Making the most of the San Sebastian Festival context, they set about contriving a massive hoax where nothing is what it seems to be.